The Lowdown

The combination of tights and boots is one of the most versatile outfit options you can have in your wardrobe. Tights and boots pair together for work, for travel and even for a fun night out.

Athleisure wear rocked the fashion world for quite a while. This style entered the market as an alternative to baggy sweatpants and T-shirts at the gym (so, it had its heart in the right place) but quickly turned into a national catch-all. Women can be found wearing athleisure to the grocery store, out to dinner,...

As a woman, I often feel frustrated by typical off-the-shelf clothing sizes, and I'm sure you do, too. The standard numerical sizes 2, 8, 14, etc. reveal almost nothing about how the garment will actually fit me as a labeled size 10 woman. And don’t get me started on Small, Medium, XL. How many of...

You get a wedding invitation in the mail and plan on replying ‘joyfully accepts,’ but then all is not well and consider ‘regretfully declines’ as you think: I do not know what to wear!

We are proud to have been selected as a Top 100 Small Business in the USA in the 2017 FedEx Small Business Grant Contest. There was just a 2% chance to make it into this position in the contest - and we did it with the support of Hipstik’s customers who diligently voted for Hipstik....

You don’t wake up one day and say, ‘I want to be an entrepreneur.’ All along you have the traits of an entrepreneur. A lot of people have great ideas, but they don’t move forward with them. You have to have the attributes within yourself. Do more than just dream. Put your dreams into action.

It took us a year to go from idea to product. It doesn’t happen overnight. Both Jason and I have a background in marketing and have launched many other products for clients so we were able to do most things very efficiently ourselves while others will likely have to hire out.

I sat down with Laura and Jason, co-founders/wife-husband of Hipstik, over a yummy blueberry pancake breakfast to find out more about how Hipstik has bloomed into a statement of change. It was neat to see them interact with one another as they finish each other’s sentences! Follow us along in part one of our three...